Nationality
jamJamaica
Current Team
Reggae Boyz

Basic Information

  • Full Name: Simon Preston
  • Role: Press Officer
  • Affiliation: Jamaica National Football Team (Reggae Boyz)

Primary Responsibilities

  • Media Relations & Communications:
    • Serves as the official liaison between the Reggae Boyz and the media, coordinating interviews, press conferences, and public statements.
    • Drafts and distributes press releases, team news, and match updates to local and international outlets.
  • Content & Publicity:
    • Oversees the creation of engaging content (e.g., match previews, press kits, feature stories) to highlight player achievements, upcoming fixtures, and general team developments.
    • Works with digital teams to ensure consistent branding and messaging across social media platforms, newsletters, and the official Jamaican Football Federation website.
  • Matchday Press Coordination:
    • Collaborates with event organizers, stadium officials, and broadcast partners to manage press box operations, media access, and post-match interviews.
  • Strategic Messaging:
    • Aligns communication efforts with coaching staff and management to convey accurate, up-to-date information regarding team selection, injuries, and performance goals.

Key Contributions

  • Reputation Management:
    • Ensures that the Reggae Boyz’s brand and image remain positive and unified in the public eye—especially during tournament qualifiers, friendlies, and high-stakes competitions.
  • Media Outreach & Engagement:
    • Builds and maintains professional relationships with local Jamaican media houses and international journalists, fostering strong coverage and support for the national team.
  • Fan Engagement & Transparency:
    • Shares timely updates to keep fans informed, boosting community excitement and support around critical matches or milestones.

Professional Philosophy

  • Believes in transparent, proactive communication to bolster trust among players, management, fans, and the media.
  • Emphasizes the human-interest angle in football coverage, ensuring the stories of the team and individual players resonate with supporters worldwide.
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