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- Nationality
Jamaica
- Current Team
- Reggae Boyz
Basic Information
- Full Name: Simon Preston
- Role: Press Officer
- Affiliation: Jamaica National Football Team (Reggae Boyz)
Primary Responsibilities
- Media Relations & Communications:
- Serves as the official liaison between the Reggae Boyz and the media, coordinating interviews, press conferences, and public statements.
- Drafts and distributes press releases, team news, and match updates to local and international outlets.
- Content & Publicity:
- Oversees the creation of engaging content (e.g., match previews, press kits, feature stories) to highlight player achievements, upcoming fixtures, and general team developments.
- Works with digital teams to ensure consistent branding and messaging across social media platforms, newsletters, and the official Jamaican Football Federation website.
- Matchday Press Coordination:
- Collaborates with event organizers, stadium officials, and broadcast partners to manage press box operations, media access, and post-match interviews.
- Strategic Messaging:
- Aligns communication efforts with coaching staff and management to convey accurate, up-to-date information regarding team selection, injuries, and performance goals.
Key Contributions
- Reputation Management:
- Ensures that the Reggae Boyz’s brand and image remain positive and unified in the public eye—especially during tournament qualifiers, friendlies, and high-stakes competitions.
- Media Outreach & Engagement:
- Builds and maintains professional relationships with local Jamaican media houses and international journalists, fostering strong coverage and support for the national team.
- Fan Engagement & Transparency:
- Shares timely updates to keep fans informed, boosting community excitement and support around critical matches or milestones.
Professional Philosophy
- Believes in transparent, proactive communication to bolster trust among players, management, fans, and the media.
- Emphasizes the human-interest angle in football coverage, ensuring the stories of the team and individual players resonate with supporters worldwide.